The Boogers Are Coming!
Illustration/Graphic Design
The coronavirus pandemic has affected everyone's life in some way or another. For parents, it is a struggle to explain the situation and educate their children on how to keep safe in a fun and positive way.
Toddle, a child care centre listing site, saw the opportunity to create a campaign to reduce this confusion and therefore resulted in a children's storybook and downloadable e-book, a printable colouring book version and social media coverage, taking you through the story of 6 monsters and their experience during a pandemic and how they reacted to the news.
My role was the designer and illustrator of the storybook, coming up with fun and witty ways of visualising the script that targets parents, yet entertains the imagination of their children. The project was also broadcasted on Australian national news and turnt into an animation narrated by Gyton Grantley and Fifi Box.
As well as the ambition to educate, a big challenge for many parents is to keep their children occupied whilst on lockdown. With access to a downloadable colouring in book and character set for parents to print out at home, children have the chance to put their own spin to the story.
Perry Rowe © 2021