Based in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach a wider audience, I was asked to reinvent their identity whilst undertaking an internship at Salad.
Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create the magnificent sceneries of Dorset. Watercolour was used to add artistic value to the brand and attract the right target audience.
Agency: Salad Creative