Veganism is often seen as a big challenge. Cutting meat and dairy out of your diet can be difficult, but knowing whether you're doing it the right way can lead to confusion and low confidence. Vojo exists to answer your vegan questions, helping you find your vegan mojo. To achieve the most personable diet, Vojo offer a DNA test with the belief that understanding your genes is key to a successful vegan diet for you.  

The core of Vojo's identity is a world of vegan characters with faces created from the 'ojo' from the logo, acting as guides to make people feel comfortable and informed throughout their vegan journey. This idea resulted in a highly personable and positive personality for Vojo. 

With the guidance from the team at Johnson Banks and the positioning, naming and messaging they created, my role was to reflect this into a visual system ranging from the logo, character illustrations, animations and the brand guidelines.

Agency: Johnson Banks