A trusted guide for growth and engagement, Vungle is a mobile advertising platform transforming how we discover and interact with apps.
The brand identity is driven by a combination of Vungles creative technologies and their customers needs, leading to a core idea of ‘Creative Performance’. Being at the heart of the identity, this core idea is manifested within a variation of V symbols. The left side of the V demonstrates the companies creativity and innovation, whilst the right side symbolises the consistency of results and growth.
Throughout this project, my involvement was the creation of the V symbols, multiple patterns and applications, as well as working on the brand guidelines.